Services
For Businesses and Soloprenuers
All services are customizable to your budget and priorities.
Customer Experience: The key to sales and retention
You want to inspire your customers and see them come back for more. I help you provide an excellent customer experience, which is essential for higher sales and retention. I deliver insights and solutions to your most pressing questions:
>>> How can we increase customer retention and referrals?
>>> What will motivate customers to buy from us?
>>> How can we market and sell to different customers?
>>> We’re thinking of changing our offerings - what do our customers need most? Or, don’t need?
>>> How can we get ahead of customer complaints and negative reviews?
Lipski Cain Consulting will:
>>> Clearly identify the issues that negatively impact your customer experiences - and the ways you deliver positive customer experiences.
>>> Design effective solutions (online and in-person) that are feasible to implement and aligned with your business goals.
>>> Define and measure short- and long-term outcomes so you can adjust and pivot as you refine your customer experiences.
You will get:
>>> Clear, actionable insights that help you approach your business from the customer’s perspective.
>>> Solutions to help you deliver better customer experiences, leading to more sales and higher retention.
Business Strategy: Your vision and action plan
Your business needs a strategy that honors your authenticity and capacity for greatness. With a clear view of the future, you will more likely succeed with tangible directions and specific actions that are tailored to your creative and practical vision. On a deeper level, you - the business owner - deserve to be cared for and supported in this evolution.
When is it time to create a strategic vision? Perhaps one or more of the following resonate with you:
>>> Feeling super energized and ready for the next thing, but have a million ideas or directions.
>>> Seeing an opportunity, but not sure how to approach it authentically or profitably.
>>> Realizing you’ve outgrown your goals or want to breathe new life into your business.
>>> Facing tough decisions creatively or on the business side, and feeling lost, worried, or unclear.
This service is typically provided as a two-day retreat/workshop.
Lipski Cain Consulting will:
>>> Craft the story of your business to-date.
>>> Design your future vision with you.
>>> Carve out the substantial directions towards your future in 1-3 years.
>>> Create a milestone tracker to measure and support progress.
You will get:
>>> A unique, practical and ambitious vision of your future.
>>> Clear directions to achieve the vision.
>>> A set of first-year accomplishments and 90-day action plan.
Website Design: Start new or refresh your site
Need a new website? A refresh of your current one? Consider the ways your website can further legitimatize your business, attract more customers, and convey your authentic approach to your work:
>>> Updated branding, colors, fonts, photos, and vibe.
>>> Features that make it easy for customers to do business with you.
>>> Better product and service descriptions.
>>> Increased sense of ownership of your website and content.
>>> Improved search optimization for customers to find your business online.
Lipski Cain Consulting will:
>>> Assess your current website (if you have one) and define the goals, vision, and features for your new website.
>>> Coordinate headshots and other branding photography (optional).
>>> Write or revise copy and content to support your business goals.
>>> Design the colors, fonts, etc. and build website in Squarespace, Wix, or another website builder.
>>> Configure and launch your website.
You will get:
>>> A website you’ll be proud to share.
>>> Authentic branding, copy, content.
>>> Better features and navigation for your customers.
>>> Support in maintaining your website after the launch.